3 Tips for Perfect Business Cards

If you run a small to medium sized business than you are probably feeling the squeeze that everyone else is, little or no money for marketing and advertising campaigns. Well your business card is the often a great marketing tool that costs very little and can have compounding effects on your businesses revenue. Therefor it is important to design a business card that will create an impression of what you do and why you do it. Think of it as a tiny little billboard in your clients pocket that can give you a killer ad against bigger companies with bigger billboards!

Here are 3 Tips for Perfect Business Cards

The three most important factors to consider when designing a business card are: Readability, Clear Text, and Your statement.

By themselves and as a unit these three factors give you both an immediate effect and a lasting impression. If done correctly a client will know exactly who you are, what business you are in, and where they can find you, all within seconds of picking up your business card. But the real goal is to get the lasting impression, something that will remind that person of you the second your business vertical is mentioned in a conversation.

Here is an exercise: give your business card to a neutral person and ask them after 3 seconds to put it down and tell you who you are, where you work, and what business you are in. If they can’t do that, then you need to work on your message! I don’t ever look at anyone’s business card that long so it is very important for you, me, and them to send that message across lightning fast. So get rid of all the fluff and find ways to quickly send your message without bogging down their minds with stupid quotes or useless clip art.

Another common mistake people are making on their companies business cards is adding too much info. It seems a little counter-intuitive to say but really, how many phone numbers do you need to put on there? And the fax number, with two business addresses… is that really necessary? NO! All you really need in your phone number and email. Everything else can easily be found online and if someone wants to mail you something, you should hope to get a call first! So trim the fat and lose the extras. One more great thing that you can add on your free business card is your web address. If fact, this is a must. Your website is like a free freaking advertisement that people just flock to. Its a community and a sales method all rolled into one. If you you don’t have one, get one, then put it on your business card, yesterday. Also you could get special business cards printed that just are systems to push people to your website or social networking profiles… look into QR codes!

Now you want to communicate effectively and efficiently so lets go over what should be on your business cards. First put your company’s name and logo on that bad boy. Then if you have a tag line, include but in small font. If you don’t have a tag line just write what you do so people are left guessing when they are holding your piece of tiny paper. Then include your name, position, phone, email, and website. This should all read very clearly and should be a large enough font to keep older folks from straining (many of us are old!). If you follow these simple tips you will have an awesome business card that will get your customers faster than you can say apple sauce!

Now get to work designing your business cards so you too can grow your business in an affordable and fun manner!

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